Brand applied to product package design
This package design was a part of an entire brand makeover. We took what was developed for product cut sheets and a tradeshow booth and applied it to the packaging.
Being an Ophthalmic products company I chose a flowing watercolor painting to be a sweeping background look. I extracted one connected swoosh in the middle of the art to enhance as yellow. This caused the imagery to have a unified look. It translated really well on the packaging too.