This is a case of the mockup beating the presumed final art. I wanted to show the client the concept before finalizing font choices and decorative swashes, etc. Once I saw this text on tracing paper I knew it was perfect. I even used the original stick graphite quickie drawing of the wine bottle. Finishing this simply meant applying color with construction paper cutouts and compositing in PhotoShop.
The poster and print ads were enhanced with wine casing wrapping paper that I scanned with black paper behind.